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the advertising speciality
相关语句
  相似匹配句对
     The Investigation on Advertising Speciality Education of Later University
     “后发”院校广告学专业教育调查——以武汉科技学院广告学专业为个案
短句来源
     Intertextuality in Advertising
     广告语篇互文性研究
短句来源
     On Modern Advertising
     现代广告对传统广告的发展
短句来源
     MATHEMATICS AND ADVERTISING
     数学与广告
短句来源
     The Advertising Revolution
     广告乱世 传统广告势力如何被新技术、新商业思维消解
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The advertising speciality of Wuhan University of Science and Engineer is a typical later advertising speciality.In this paper,through the investigation and analysis to advertising speciality students of Wuhan University of Science and Engineer,the problem and reforming advice to advertising speciality education of later university are put forward.

武汉科技学院广告学专业是典型的后发院校广告学专业。文章通过对武汉科技学院广告学专业学生的调查分析,总结了后发院校广告学专业教育存在的问题,提出了改进后发院校广告学专业教育的建议。

At present,there are more than 150 higher education institutes in our country offering the speciality of advertising,and they all have photography and advertising as their major courses.The photography course system in the advertising speciality should be based on the vision delivery,weakening the teaching of photography skills and emphasizing the importance of creative designing.The author holds that the basic course framework should consist of 5 courses to be taught one after another:Basic Art;Basic...

At present,there are more than 150 higher education institutes in our country offering the speciality of advertising,and they all have photography and advertising as their major courses.The photography course system in the advertising speciality should be based on the vision delivery,weakening the teaching of photography skills and emphasizing the importance of creative designing.The author holds that the basic course framework should consist of 5 courses to be taught one after another:Basic Art;Basic Photography;Basis Designing;Advertising Photography;and Picture Processing.To set up the course framework properly we should also consider the following elements:the teaching materials,the students training tasks,the teaching methods,the teaching places and facilities,etc.In addition,the interrelations and the succession of different courses,the connection and continuity of knowledge should receive our attention as well.

广告学专业的摄影课程体系应建立在视觉传达的层面上,弱化摄影技术教育,强调设计创意思维。广告学专业的摄影课程基本架构可以按美术基础、摄影基础、设计基础、广告摄影、图像处理五步渐进教学。课程架构还应该考虑到教师教材、学生的训练课题、教学方法、教学场地与设备建设等诸因素,考虑到不同课程之间的互通、衔接以及知识的相关性和连续性。

 
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