After deeply analyzed of the marketing value chain, I divided the marketing value chain into three main parts. And optimized it by the lean theory to realize enterprise's marketing value chain valued increment maximization.
The series of certain methods will be developed around the aim. Lean Logistics Management theory comes from JIT Manufacture and Lean Theory. The experts of Logistics introduce JIT manufacture and Lean theories into the Logistics Management and have done a lot of reference works from the Logistics Management aspects.
Lean theory is a concept of service, which achieves the goal to satisfy customer demands to the largest extent within the shortest time by eliminating all the waste in the process of service in order to create values for customers in every activity.