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the effects of advertising
相关语句
  广告效果
     The measurement of the effects of advertising is necessary. But in practice advertisers and producers often neglect it.
     广告效果的测定是广告活动必不可少的一个步骤,是对广告进行检验和评价的重要环节,然而实践中却为很多广告主和制作者所忽视。
短句来源
     Existence of this phenomenon has two reasons. One is their consciousness of measuring the effects of advertising is weak; the other is the lack of an integral measuring method.
     导致这种现象存在的原因除广告主和制作者在这方面的意识薄弱外,没有完整的广告效果测量方法也是原因之一。
短句来源
  “the effects of advertising”译为未确定词的双语例句
     Recently,not being created according to special circumstances and audiences' psychology of accepting,mobile TV advertising directly impacts the effects of advertising.
     目前,公交移动电视广告没有根据公交车上特殊的接受环境及受众接受心理进行创意,而是直接沿用家庭电视广告的创意手法,这影响了广告的传播效果。
短句来源
  相似匹配句对
     The effects of G.
     而G.
短句来源
     other effects.
     其他作用。
短句来源
     The effects of N and P were strong.
     不同营养障碍使铃重有不同程度的降低 ,其中以 N、P营养影响最大 ;
短句来源
     Effects of college P.E.
     高校体育教学中情感教学的效应
短句来源
     Effects of Noise
     噪音的影响
短句来源
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  the effects of advertising
The evidence concerning the effects of advertising and R>amp;amp;D intensity is confusing.
      
There has been debate over the effectiveness of these "advertising fragments." This paper introduces an approach for controlled testing of the effects of advertising fragments.
      
This study provides an empirical analysis of the effects of advertising and commercial practice on the price and quality of optometrists' services.
      
At a minimum, we have learned that one-size-fits-all conclusions as to the effects of advertising are overly simplistic.
      
All functional properties of the variables in the proposed model had an impact on the effects of advertising during memory and judgment tasks.
      


In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers. An excel-lent advertisement. text cannot achieve its best advertising effect until it has been in harmony with the media symbol envi-ronment. At present the national media agencies have not paid enough attention to the media symbol environment yet, Asa result,...

In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers. An excel-lent advertisement. text cannot achieve its best advertising effect until it has been in harmony with the media symbol envi-ronment. At present the national media agencies have not paid enough attention to the media symbol environment yet, Asa result, advertisements have not achieved the best advertising effect. This paper elaborates the relationship between themedia symbol environment and the effect of advertising, applying practical strategies for the present advertising opera-tions.

商业化运作下的新闻媒体将广告视为其经营战略的重点,最佳的广告传播效果因此成为媒体与广告主共同关注的话题。一个优秀的广告文本,只有在与其媒介符号环境协调一致、融为一体时,才可能收到最佳传播效果。然而,当前国内媒体并未对广告的媒介符号环境给予充分的重视,从而影响了广告传播效果。本文旨在探讨媒介符号环境与广告传播效果之间的关系,以期为当前媒体的广告传播提供一些可行性策略。

The theory of consensus is applied to enhance the effect of advertising communication for the latter is a field of the former.The definition of consensus also affords reference for exploring a new method of communication just as "social marketing".The levels of consensus national consensus, team consensus and public consensus provide the academic basis for advertising communication to understand and control their acceptors effectively.

广告传播与舆论学有着千丝万缕的联系 ,广告传播中的一些方式、方法和渠道 ,直接或间接运用了舆论学研究的成果。因此 ,我们可以运用舆论学的某些功能和特性 ,来对广告传播进行观照 ,改进其传播效果。舆论学具有公开性、评价性、群体性和现实性的特点 ,这些特点的研究 ,对广告传播的运作具有指导作用。同时 ,分析舆论的类别 ,也有利于我们更加清晰地区别广告传播的渠道 ,使广告活动产生成倍效率

Through incorporating the effect of advertising investment on demand into the newsboy problem, the game model linking advertising investment and order policy is established among finite numbers of enterprises under uncertainty environment, the existence and uniqueness of the equilibrium of which is proved. the effect of parameters of the model on the equilibrium is analyzed by an applied example.

 通过将广告投入对需求的影响引入报童(newsboy)问题,建立了不确定环境下多个企业进行广告投入和订货量博弈的模型,证明了该模型存在唯一的纯策略纳什均衡解.最后通过应用实例分析了模型参数变化对均衡的影响.

 
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