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the advertising communication
相关语句
  广告传播
     Public Opinion Research For The Advertising Communication
     广告传播的舆论学观照
短句来源
     The Negative Effect of the Advertising Communication in Our Countyr
     试论我国广告传播的负面效应
短句来源
     Firstly, the thesis induces a variety of negative effect of the advertising communication, including communicating false information, polluting the environment, melting the culture, abetting to imitate and plagiarize, propagating material supreme and mammonism and harming the female image as so on.
     文章首先归纳了广告传播带来的种种负面效应,如传播虚假信息,污染环境; 消解文化,助长模仿抄袭;
短句来源
     The extent how the audience identifies the ads has an important influence on the advertising communication effects and the audience'attitude towards products and brands advertised.
     广告受众对广告的认同程度如何直接关系到广告传播效果和受众对产品、品牌的态度。
短句来源
     The advertising communication theory in the three different periods is not isolated from one another and the thesis reveals the inner links and logic development of several theories in different historic periods.
     这三个时期的广告传播理论不是孤立的,而且在各个历史发展阶段,这些理论都存有其内在联系和逻辑演进。
短句来源
  “the advertising communication”译为未确定词的双语例句
     Study on the Advertising Communication Strategy of FMCG Industry
     消费品行业广告沟通策略的研究
短句来源
     The untimely concept, consciousness of the advertising communication has influenced the mode of thinking and the behavior pattern of the audience subtly.
     广告所传播的一些不合时宜的观念、意识,潜移默化的影响着受众的思维方式和行为方式。
短句来源
  相似匹配句对
     Consumer Culture and Advertising Communication
     试论消费文化与广告传播
短句来源
     Relevance Theory and Advertising Communication
     关联理论与广告交际
短句来源
     Covert Communication in Advertising Communication
     广告传播中的隐性沟通
短句来源
     The Study of Ideology of Advertising Communication
     广告传播的意识形态分析
短句来源
     Communication
     沟通
短句来源
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Ever since 1990s,wtih the changes in its external re so urces, the internal resources of the advertising communication system have been undergoing a dramatic reform--a globalized context has taken its shape,marketi ng tools have been developed or renovated, theories and knowledge that have domi nated the world for ages are overthrown and discarded, and the formerly effectiv e methods and approaches cease to be effective. We are forced by all of these ch anges to take every opportunity to rebuild the operation...

Ever since 1990s,wtih the changes in its external re so urces, the internal resources of the advertising communication system have been undergoing a dramatic reform--a globalized context has taken its shape,marketi ng tools have been developed or renovated, theories and knowledge that have domi nated the world for ages are overthrown and discarded, and the formerly effectiv e methods and approaches cease to be effective. We are forced by all of these ch anges to take every opportunity to rebuild the operation framework so as to bath e in the brilliance of universal humanity and wisdom.

20世纪90年代以来,随着外部资源的变化,广告传播体系的内部资源也产生了巨大的变革——全球化场域已经形成,市场工具不断创新与开发,曾经宰治业界相当长时间的理论认知遭遇无情汰弃,一些行之有效的技法完全失效,知识互渗、学科边界模糊、动员系统化的社会需求日渐增强,这一切,都迫使我们适时地抓住契机,重新命名作业框架,让人性与智慧的光芒照澈万有。

Advertising together with its correlated productive activities is controlled by a macroscopical political and economical power.Social politics,structure of economical power as well as the resource distribution conditioned by them determine the organization and the vocational configuration of the advertising industry so as to further influence the production of ideological contents.Therefore,the study objects of the plutonomic criticism of advertising communication include not only the sign forms,but the relationships...

Advertising together with its correlated productive activities is controlled by a macroscopical political and economical power.Social politics,structure of economical power as well as the resource distribution conditioned by them determine the organization and the vocational configuration of the advertising industry so as to further influence the production of ideological contents.Therefore,the study objects of the plutonomic criticism of advertising communication include not only the sign forms,but the relationships between these sign forms and the detailed and socially-stipulated background and process in history.The relationships here mainly refer to the interactions between advertising and the power structures of politics and economy.To make the study of plutonomic criticism of advertising communication,a conformable thinking is needed;the thinking manner of correlation and formation is applied;the study is focused on the structure of political economy,ideology,the system of cultural values and the power management;attention is paid to the interactive relationship between the market mechanism(economical power),the state machinery(political power) and the communication system(knowledge and information power) in the process of the production and the circulation of the advertising communication products;advertising communication and social commercialization as well as their influences on the cultural and social aspects are analyzed.The study orientation of plutonomic criticism of advertising communication is historical,which means that advertising cultural products must be analyzed in light of the historical conditions that produce them.In other words,the analysis of plutonomic criticism of advertising communication closely relates to four major historical processes,namely,the development of advertising media,the vicissitudes of enterprises,commercialization,and the change of the government's role and regulation.The plutonomic criticism of advertising communication holds morality in great account.Advertising communication is generally only concerned with such technical problems as the communicative efficiency,but ignores such basic moral problems as justice,equality and public welfare,so that the market center and the public center are not well-balanced.It is mainly reflected in(1) advertising takes people as consumers rather than citizens;as a result,it is only concerned with people's acquisition of information instead of freedom;((2) throughout) the world advertising vigorously advocates the culture of consumerism,disregarding the influence on the eco-environment;(3) advertising widens the gap between those who have purchasing power and those who have not;(4) the omnipresent advertising trespasses public space;(5) advertising manipulates children;(6) advertising constructs the social gender;(7) for marketing purposes,advertising collects personal information on a large scale and thus violates persons' rights to privacy;(8) international advertising destroys the independence of the traditional culture of the target country;(9) advertising dominates the production of the media content;and(10) the trend of the media concentration based on the advertising profits reduces the diversity of people's choices.

广告以及与此相关的生产活动被一种宏观的政治和经济力量控制着,因此,政治经济学分析是广告传播研究的重要理论取向。这种理论取向遵循的并非是自由主义的政治经济学,而是批判的政治经济学。和前者不同,批判的政治经济学认为是营销建构了需求,社会关系支撑了市场活动,组织结构控制了经济过程。广告传播的政治经济学批判的研究对象是权力关系制约下的广告文化产品的生产、流通与消费,它的研究范畴以权力为核心,包括广告运作的社会机制和社会运作的广告机制两个方面。批判政治经济学为广告传播研究提供了一种坚持以整体社会理论、历史主义观点和社会平等价值观为主线的研究方法。

With the intensified globalization,the international economic contacts have become more and more frequent.Thus, more and more"offensive advertisements"has appeared in the field of cross-cultural advertising communication.The extent how the audience identifies the ads has an important influence on the advertising communication effects and the audience'attitude towards products and brands advertised.The paper tries to elaborate on the offensive advertisement from the angle of visual communication.Color,character,indication...

With the intensified globalization,the international economic contacts have become more and more frequent.Thus, more and more"offensive advertisements"has appeared in the field of cross-cultural advertising communication.The extent how the audience identifies the ads has an important influence on the advertising communication effects and the audience'attitude towards products and brands advertised.The paper tries to elaborate on the offensive advertisement from the angle of visual communication.Color,character,indication and technique,which are basic elements of visual communication,are the aspects that are to cover.Therefore,we are expecting to provide some theoretical suggestions for the cross-cultural advertising communicating activities.

随着全球化的加剧,国内外经济交流日益频繁,跨文化广告传播中“冒犯性广告”频频上演。广告受众对广告的认同程度如何直接关系到广告传播效果和受众对产品、品牌的态度。本文通过对冒犯性广告的视觉传播因素如色彩、文字、象征物、表现手法等问题的分析探讨,以期对跨文化广告传播实践提供借鉴。

 
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