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| | This thesis points out that every export company andenterprise must pay more attention to "the strategy of scientific deci-sion advance to international market", while our foreign trade enter-prises want to get into international market successfully and perpetual-ly and to partake in international division of labour and internationalcompetition from angle of international marketing. It also briefly anal-yses existing problems in decision of advancing to international marketat present. Its main length lies i... | | 该文从国际营销角度简要论述了我国外贸企业要能成功地、永久地进入国际市场,并参与国际分工和国际竞争,各出口公司和企业要重视“科学决策进入国际市场的战略”。并对目前进入国际市场的决策方面存在的问题作了简要分析,对科学决策进入国际市场的环节、进入目标市场的方式、影响进入方式的因素及国际营销组合等方面作了较详细的介绍。 | | 文摘来源 | | In this article, by using the international marketing theory.the AHP Method and the Ideal Method of the multiobjective decision .authors have set up the AHP/I Model for the priority analysis of the major goal market for an export commodity and the development strategies of the internaional market. Authors have also given an example in the paper to show application of the model. | | 本文综合运用国际市场学原理和多目标决策的层次分析法(AHP)和理想点法(Idealmethod)。建立了研究我国某类出口商品重点目标市场优序分析和国际市场发展战略的AHP/Ⅰ模型,并且给出了一个应用实例(我国出口电子产品的国际市场战略研究)。 | | 文摘来源 | | The methods with which technologies enter the international market are studied by comparing, analyzing and evaluating various indexes, such as profit, risk and investment of the three patterns, A practical method is chosen. | | 介绍一种使技术进入国际市场的战略决策方法,并通过对技术进入国际市场的三种模式的对比分析与评价,尤其是对利润、风险和投资等主要指标的比较,提出按照一定的选择原则选择出较为切实可行的进入模式。 | | 文摘来源 | |   | | << 更多相关文摘 |
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