1. The theory of financial media based on the incomplete market is introduced and the relevant theories of financial media agencies are dealt with in a systematic way, mainly including the first-best optimal contract model, Diamond’s theory of financial media, credit rationing theory of Stiglitz and Weiss and economic analysis of over-investment as well as bank income and abandonment of creditor’s rights.
further on, thesis develop analysis of the business report strategy, systematically discuss different means and basic strategies for an enterprise to strengthen its business report from aspects such as setup of the enterprise media credit, ensuring of report investment, building-up of the correspondent team, and enhancement of planing consciousness.
Part DI emphasizly discussed each kind of reason that can lead the conflict come into being. Through analysis and demonstrate, we can draw the conclusion that the main reason is the high speed development of modern society has caused social sense of responsibility weakening, news media credit crisis that caused by the journalist's professional morality gliding down, abusing the freedom of expression has caused by the development in modern science of Internet and technology impact to the traditional ethics and morals.