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mcluhan
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  麦克卢汉
    This thesis tries to make a new attempt at analyzing the conflict met by the character and its doomed failure of his pursuit with the theory of Marshall McLuhan, the famous Canadian scholar on mass media.
    本文尝试参考著名加拿大传播学者马歇尔·麦克卢汉的媒介理论对兔子所感知到的各种矛盾和其追寻的最终命运从宏观上加以分析。
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    McLuhan claims that "the medium is the message", that is, the communication technology shapes the current social culture and each medium has a bias which influences the way people communicate. The appearance of the new technology would bring about the confrontation with the old one, which leads to the conflict between different social cultures.
    麦克卢汉媒介理论的重要论点“媒介即讯息”认为传播媒介(Technology)极大地影响着,甚至决定着,社会组织的形态(Culture)和人们交往的形式(Pattern),新的传播媒介的出现可以打破旧的垄断权,新旧传播媒介的矛盾便引起新旧社会组织形态之间的冲突。
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    M. McLuhan divided the history of literature into three stages according to the quality of the medium: From primitive society to printing -times was the first stage, printing- times was the second stage, novel' s times, and the third one was electronic times.
    麦克卢汉通过媒介的性质,将文学分为三个大的发展时期:从原始社会到印刷时代是第一个时期(诗的时代); 印刷时代是第二个时期(小说的时代);
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  mcluhan
Having thus analyzed McLuhan's media charts and expanded them by relating them to the process of communication, there seems to be little in hand except questions.
      
McLuhan's media charts related to the process of communication
      
McLuhan, Peacock, Douglas, and others have suggested some emerging traits of Western character that might shed some light on this question.
      
The great Canadian economist/philospher Harold Innis, Marshall McLuhan's teacher, was also especially interested in the way preserving the common law and multiple interpretive legal perspectives were essential to the preservation of human freedom.
      
Marshall McLuhan's Laws of Media provide an effective lens with which to examine this change.
      
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