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olympic brands
相关语句
  奥林匹克品牌
     Legal protection of Olympic brands and comparison between that in China,U.S and Australia
     奥林匹克品牌的法律保护及中、美、澳三国间的比较
短句来源
     The IOC has been trying to protect the Olympic brands through Nairobi Convention,logo registration,copy right protection,legal regulations of the hosting countries and clean competition ground policy etc.
     国际奥委会通过《内罗毕公约》、商标注册、版权保护、举办国相关法律规定和赛场清洁政策等方式对奥林匹克品牌加以保护。
短句来源
  相似匹配句对
     BRANDS
     品牌新闻
短句来源
     Olympic and I
     奥林匹克与我——北京市第四届“新东方杯”中学生英语演讲比赛获奖作品选登(1)
短句来源
     OLYMPIC TORCHES
     奥运火炬大家族
短句来源
     On Brands and Cultures
     试论品牌与文化
短句来源
     Legal protection of Olympic brands and comparison between that in China,U.S and Australia
     奥林匹克品牌的法律保护及中、美、澳三国间的比较
短句来源
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The authors probed into the way towards making Olympic brand with the Chinese characteristics.Taking full advantage of the Chinese sport cultural front and exploiting sport cultural and ideological sources,they seek for the cultural details of the Chinese Olympic brand so as to bring out the Chinese Olympic brand with better quality and promote the sport cultural effects,thus pushing the development of the Chinese Olympic brand and the advanced Chinese sport culture.

探讨并实践中国特色的奥运品牌建设发展之路,努力实践并抓住中国体育文化建设阵地和充分利用体育文化思想资源,开发研究中国奥运品牌的文化底蕴、科技含量,提高中国奥运品牌的档次和体育文化的综合效益,促进中国奥运品牌的创建和中国先进体育文化的发展。

The organizations of Olympic brand marketing include International Olympic Committee(IOC),Organizing Committee for the Olympic Games(OCOG) and Nations Olympic Committee(NOCs).The 95 percent of The Olympic Program revenue,which is directly organized by IOC,is dealt out to NOCs,GAISF(General Assembly of International Sports Federations) and OCOG.The 95 percent revenue of Olympic Games marketing activities directed by OCOG is allotted to NOCs and the holding NOG for holding Olympic...

The organizations of Olympic brand marketing include International Olympic Committee(IOC),Organizing Committee for the Olympic Games(OCOG) and Nations Olympic Committee(NOCs).The 95 percent of The Olympic Program revenue,which is directly organized by IOC,is dealt out to NOCs,GAISF(General Assembly of International Sports Federations) and OCOG.The 95 percent revenue of Olympic Games marketing activities directed by OCOG is allotted to NOCs and the holding NOG for holding Olympic Games.The marketing activities of NOCs,in its country,involve the National Olympic Sponsorship,Supplier and Franchise Program.And all its revenue belongs to the country.The paper discusses the marketing of Los Angeles,Sydney and Beijing OCOG,and the marketing organization and administration of U.S.A.Olympic Committee,Australia Olympic Committee and China Olympic Committee.

奥林匹克品牌营销的组织分别是国际奥委会、奥运会组委会和国家奥委会。国际奥委会直接组织实施的奥林匹克营销计划,其营销收入的92%分给了国家奥委会、国际单项体育联合会和奥运会组委会。奥运会组委会管理奥运会的市场开发活动,其营销收入的95%留做奥运会组委会和举办国国家奥委会举办奥运会使用。国家奥委会进行的奥林匹克市场开发活动包括在本国进行的国家奥林匹克赞助和供应商计划及国家奥林匹克特许计划,其市场开发收入100%的保留。文章讨论了洛杉矶奥组委、悉尼奥组委、北京奥组委的市场营销和美国奥委会、澳大利亚奥委会、中国奥委会的营销组织管理。

Compared with tangible assets,the Olympic brands are intangible and easy to be violated.They must be protected through legal measures.The IOC has been trying to protect the Olympic brands through Nairobi Convention,logo registration,copy right protection,legal regulations of the hosting countries and clean competition ground policy etc.The U.S Olympic Committee is successful in formulating a comparatively perfect legal protection system through legislation to regulate the organizational and...

Compared with tangible assets,the Olympic brands are intangible and easy to be violated.They must be protected through legal measures.The IOC has been trying to protect the Olympic brands through Nairobi Convention,logo registration,copy right protection,legal regulations of the hosting countries and clean competition ground policy etc.The U.S Olympic Committee is successful in formulating a comparatively perfect legal protection system through legislation to regulate the organizational and individual behaviors.Australia was the first country to legitimate the Olympic intellectual property rights.It has issued a series of laws and regulations,including Protection Act of Olympic Five Rings & Symbols.It has set up perfect and effective brand protection measures.The Chinese government and sports organizations have(fully) used legislation,judicial,administrative and promotion measures to punish the violations of the Olympic brands.

奥林匹克品牌由于存在上的无形性,相对于有形资产来说,构成侵犯的可能性较多,必须通过一定的法律来保护。国际奥委会通过《内罗毕公约》、商标注册、版权保护、举办国相关法律规定和赛场清洁政策等方式对奥林匹克品牌加以保护。美国奥委会通过各项法律、法规规范各组织与个体的行为,形成了较为完善的法律保护体系。澳大利亚作为奥林匹克知识产权立法的第一个国家,出台了《奥林匹克五环及标记保护法案》等一系列法律法规,在体育产业中建立了完善而有效的品牌保护计划。中国政府和体育组织充分利用立法、行政、司法和宣传手段,针对中国市场上奥林匹克品牌侵权行为的不同形式,加大了对侵权者的惩罚力度。

 
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