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The connotation of modern enterprise system is: perfected legal entity system, limited responsibility system, and scientific organization system. In order to establish modern enterprise system,the railway transportation enterprises should firstly transform their operational mechanism and ascertain decision-making power; Secondly, separate government administration and enterprise operation, and transform enterprises into companies ; Finally, position them in the market, and estabish modern enterprises system....

The connotation of modern enterprise system is: perfected legal entity system, limited responsibility system, and scientific organization system. In order to establish modern enterprise system,the railway transportation enterprises should firstly transform their operational mechanism and ascertain decision-making power; Secondly, separate government administration and enterprise operation, and transform enterprises into companies ; Finally, position them in the market, and estabish modern enterprises system. Some people many worry about thederegulation of tariff. The author believes however,that there is competition. among different modes of transportation and also within railway transportationitself. There is no need for worrying.

现代企业制度的内涵是:完善的企业法人制度、有限责任制度和科学的企业组织制度。铁路运输企业建立现代企业制度,首先要转换企业经营机制,落实企业自主权;其次要政企分开,进行公司化改造;最后,全面推向市场,建立规范化的现代企业制度。有人会对放开运价引起种种担忧,作者认为,因有各种运输企业竞争,路内也有竞争,担忧是不必要的。

The Qinghai-Tibet railway completes is open to traffic is specially the general Qinghai and Xizang national minority area has the significant politics and the economical significance to our country west. This article mainly has launched the detailed analysis to the Qinghai and Xizang rail line passenger capacity and the characteristic and put forward several proposals to the Qinghai and Xizang railway transportation marketing strategy choice:First must set up the correct marketing idea, Transformation enterprise's...

The Qinghai-Tibet railway completes is open to traffic is specially the general Qinghai and Xizang national minority area has the significant politics and the economical significance to our country west. This article mainly has launched the detailed analysis to the Qinghai and Xizang rail line passenger capacity and the characteristic and put forward several proposals to the Qinghai and Xizang railway transportation marketing strategy choice:First must set up the correct marketing idea, Transformation enterprise's management mechanism; next must reform the passenger ticket fixed price management system, Implements the passenger transportation fluctuation ticket price;in addition also must use the nimble effective marketing method.

在对青藏铁路沿线客流量及其特点展开详细分析的基础上,提出青藏铁路客运营销策略,首先要树立正确的营销观念,转换企业的经营机制;其次要改革客票定价管理体制,实行客运浮动票价;此外还要利用灵活有效的营销手段。

 

 


 
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