This paper discusses on the meanings and expression forms of the information attention and identification,probes into the principles of the construction of the information effect,and expounds that the information attention is the reflection of the information effect and the identification of the information value.
Brand of channels plays an as important role on scrabbling the limited market, attracting audience' s attention and rising up the core competing power as the sword in a war.
Under virtual environment ,they devour the news of vulgar interests; Because of hyper-link, they always lose the previous goal of reading. I put forward some measures to hold the receiver's attention and assure the efficiency of net-communication in this article.
Holding a specialTV program for libraries in GuangDong will bepropitious to extend their serving scope, exploit new serving ways and means, open up potential information requirement, get people's attention and enlarge their infection;
This paper discusses on meanings and domino offect of information resources's attention,and clarifies that the attention of information resources is accept of information resources's benefit and value.
The paper describes the definition, property and character of media industry, with the help of analysis tools of industry economics. The analysis emphasizes the media industry’s characteristics of both product and market. This is because of the hybrid of culture industry and information industry.
Prevailing the 1990's, the metropolitan newspaper has been unfortunately in hot water now. Only through upgrading the report quality can it continuously attract readers in face of the tough market competition and captious readers.
The study shows that government has made some important changes after the signing of WTO agreement in 1994, but there are still some contentious issues that require attention.
The worldwide economic crisis in the 1930s and the constant financial turmoil since the 1990s have aroused the world's attention towards how to prevent and handle the negative financial effects smoothly.
This paper interprets the essence of XEN and hardware virtualization technology, which make the virtual machine technology become the focus of people's attention again because of its impressive performance.
Abstract The emergence of pragmatics and discourse analysis has given rise to some new developments in the study of speech reporting. First, analyses of diverse non narrative discourses have shown that we cannot generalize the properties of speech reporting across different discourse types and discourse contexts and, therefore, that accounts of speech reporting have to be based on analysis of situated discourse. Second, while traditional appr...
During the last 20 years, traditional mass communication study theories (the process school) are facing great challenges that came from not only mass communication studies but also European critical schools. Among them, Great Britain's cultural studies put forward many new ideas about relationship between culture and media, and are attracting attentions gradually in Western academic circles. This article will introduce the main viewpoints of Television Culture written by John Fiske, a famous member of cultu...
Abstract Network information is one of important resources. The correct information understanding can solve the problem about harm of information surplus. To solve the problem about the information quality and quantity can economize attention resources.