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   农村受众 在 农业经济 分类中 的翻译结果: 查询用时:0.009秒
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农村受众
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    Taking West Yu as an example, this dissertation studied in detail of the characteristics and the current situation of farmers and analyzed the function of mass communication in the political and economical culture of West Yu countryside, with the related knowledge of communication theories, sociology, psychology and politics.
    本论文以豫西地区为样本,综合运用传播学、社会学、心理学、政治学的相关知识,对当前农村受众的特点、现状,进行了较为详细的研究,分析了大众传播在豫西农村政治经济文化中的作用。
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    Economic condition, educational level and technique barrier bring the obstacles between audiences in the countryside and information concerning farming on the Internet.
    经济条件、教育水平以及技术屏障等瓶颈因素造成普通农村受众与网络涉农信息之间的传播障碍。
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  rural audience
As a result, it is very difficult for female producers of women's radio to contact and interact with their rural audience directly.
      
Making high-bandwidth wide-area Internet access pervasively available to a large rural audience is a daunting challenge.
      


The Three Dimensional Rural Issue(srural economy, rural development and rural demography) have been big problems of China which are of most importance for a long time. And the chief one is "rural demography" which related to Chinese peasants. The popularity and the development of the mass media in China are vital for the development of the countryside; in the other hand, development of the countryside and the popularity of the mass media among the Chinese peasants will also accelerate the development of the...

The Three Dimensional Rural Issue(srural economy, rural development and rural demography) have been big problems of China which are of most importance for a long time. And the chief one is "rural demography" which related to Chinese peasants. The popularity and the development of the mass media in China are vital for the development of the countryside; in the other hand, development of the countryside and the popularity of the mass media among the Chinese peasants will also accelerate the development of the mass media. The two aspects will infect each other mutually. Furthermore, the popularity and the development of the mass media are not only vital for the countryside, but also for the whole nation. "In order to know whether the Chinese peasants have fully access to the mass media of all kinds and whether they do have enjoyed the conveniences offered by the mass media, we have launched a social investigation on the relationship between the peasants and the Ads in central and eastern China by means of handing out questionnaires and extracting the information from them. "After analyzing the statistic datum we have extracted from the questionnaires, we have found out some characteristics and problems of relationship between the peasants and the Ads, including the aspects of to what degree the peasants can have an access to the mass media, how and how often they have an access and the preference of them. In addition, the function of mass media theory, audience theory, "Knowledge Gap" theory and the problem of "Digital Gap in China" have also been referred to or discussed in the dissertation. "The research sampled of the peasants in central and eastern China, but it can be a very good reference for the further research on the relationship between the peasants and the Ads in the whole nation. And, theoretically, it may have some helps for solving the Three Dimensional Rural Issues as mentioned at first and realization of "The New Countryside in China".

三农问题一直以来就是中国十分关注的重大问题,农民、农村、农业问题的主体在于农民问题。媒介的普及与发展是促进农村发展的重要环节,而农村的发展、农民受众的发展又会导致大众传媒的进一步变革,这是一个相辅相成的关系。媒介对农村政治、经济、文化建设的推动,就是对全国政治、经济、文化建设的推动。本文就是基于对中国中、东部几个省市地区的农村进行的农民与广告关系的全国性社会调查研究,从中掌握农村受众对于媒介接触和使用基本情况的第一手资料,对数据进行分析,从而研究农民对于纷繁的媒介是否有足够的接触面,是否又能真正意义上使用和享有各媒介所带来的便利。本文的研究主要是通过实地调查和问卷发放与回收相结合的实证研究方法,对得出的有效数据进行统计与分析,从中发现农民与媒介关系的一定特点与问题,其中包括农村受众拥有媒介情况、农村受众对于媒介的接触行为与接触频度以及农村受众对于媒介内容的选择偏好。本文的研究从中国中、东部的农民与媒体接触使用情况着手,希望将中、东部农民与媒介接触与使用情况作为一个立足点,从而扩展到全国范围,为全国的研究提供一个可资借鉴的示范,更希望能够在理论上对我国当前的三农问...

三农问题一直以来就是中国十分关注的重大问题,农民、农村、农业问题的主体在于农民问题。媒介的普及与发展是促进农村发展的重要环节,而农村的发展、农民受众的发展又会导致大众传媒的进一步变革,这是一个相辅相成的关系。媒介对农村政治、经济、文化建设的推动,就是对全国政治、经济、文化建设的推动。本文就是基于对中国中、东部几个省市地区的农村进行的农民与广告关系的全国性社会调查研究,从中掌握农村受众对于媒介接触和使用基本情况的第一手资料,对数据进行分析,从而研究农民对于纷繁的媒介是否有足够的接触面,是否又能真正意义上使用和享有各媒介所带来的便利。本文的研究主要是通过实地调查和问卷发放与回收相结合的实证研究方法,对得出的有效数据进行统计与分析,从中发现农民与媒介关系的一定特点与问题,其中包括农村受众拥有媒介情况、农村受众对于媒介的接触行为与接触频度以及农村受众对于媒介内容的选择偏好。本文的研究从中国中、东部的农民与媒体接触使用情况着手,希望将中、东部农民与媒介接触与使用情况作为一个立足点,从而扩展到全国范围,为全国的研究提供一个可资借鉴的示范,更希望能够在理论上对我国当前的三农问题的解决、对于我国进行新农村建设目标的实现提供参考建议与帮助。在经济高度发展的同时,农村对于大众传播媒介的接触使用情况发生了什么样的变化,农民受众和大众传播媒介之间的相互作用又是怎样的?基于这样问题的探讨,笔者对中国中、东部几个省市地区的农村进行了农民与媒介接触使用情况社会调查研究,希望通过这次大型的中国中、东部农村受众问卷调查不仅可以为新闻媒介摸清农村受众对于媒介的接触和使用基本情况提供第一手的数据和资料,也能够让媒介了解到其各自在农村受众中的影响、对各大媒介进一步的发展,尤其是针对农村的发展起到积极的指导作用。

Nowadays, in our country Internet serves mainly the urban inhabitants and has less relation with agriculture, countryside and farmers. The number of Internet penetration ratio in our countryside is only 1/6 of that in the cities, the problem is much more serious in the countryside of west China. Economic condition, educational level and technique barrier bring the obstacles between audiences in the countryside and information concerning farming on the Internet. The development of internet in our western countryside...

Nowadays, in our country Internet serves mainly the urban inhabitants and has less relation with agriculture, countryside and farmers. The number of Internet penetration ratio in our countryside is only 1/6 of that in the cities, the problem is much more serious in the countryside of west China. Economic condition, educational level and technique barrier bring the obstacles between audiences in the countryside and information concerning farming on the Internet. The development of internet in our western countryside needs a certain transform, that is, Internet should be adapted to the countryside, the cost of using internet ought to be cut down and the method of using it must be much simplified. At present, the most important thing is that measures should be taken to make more farmers get in touch with the information on Internet. To meet the very urgent need of agricultural information, we can combine the actual circumstance of the economy and culture development of different places, and adopt various receiving modes of Internet agriculture information.

互联网现在主要还是为城市人群服务,跟农业、农村、农民关联甚少,我国农村人口的互联网渗透率仅为城镇的1/6,这一数字在西部农村地区更低。经济条件、教育水平以及技术屏障等瓶颈因素造成普通农村受众与网络涉农信息之间的传播障碍。互联网在西部农村发展的前提和基础是需要经过适应农村环境的某种程度的改造,主要体现在使用成本的降低和操作技术的简化两个方面。在当前,最重要的是让更多的普通农民能够接触到农业网站上的信息。为了解决农民对网络涉农信息的迫切需求,可以结合各地经济和文化发展的实际情况,采取多种多样的网络涉农信息有效接收模式。

This paper begins with the behavior tests of the suppliers and the demanders in spreading agricultural information.From the suppliers' perspective,the hardware and software media resources for agricultural products are analyzed From the demanders' perspective,the survey data from rural audiences of Huai'an city in Jiangsu province and Yong'an city in Fujian province are analyzed.Based on the above,information choice probability formula was used to analyze the actions of information suppliers and demanders.Finally,some...

This paper begins with the behavior tests of the suppliers and the demanders in spreading agricultural information.From the suppliers' perspective,the hardware and software media resources for agricultural products are analyzed From the demanders' perspective,the survey data from rural audiences of Huai'an city in Jiangsu province and Yong'an city in Fujian province are analyzed.Based on the above,information choice probability formula was used to analyze the actions of information suppliers and demanders.Finally,some suggestions on how to accelerate the flow of information are put forward.

本文首先对对农信息传播供给者和需求者双方行为表现进行了考察。信息供给者角度主要从国家对农媒介资源硬件供给和内容产品软件供给进行分析;信息需求者角度主要以对江苏省淮安市和福建省永安市的农村受众大众传播媒介拥有、接触频率、接触内容的调查数据进行分析。在此基础上,运用信息选择或然率公式对信息传播的供给者的信息传播行为和需求者的信息接收行为进行了分析。最后提出了促进农村信息流通的相关建议。

 
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