Based on the credibility theory,this paper considers the safety stock problem of node enterprise underfuzzy demand and discusses the impact of uncertainty Of customer service level and demand on safety stock.
Especially, analyzed the customer knowledge flow and concluded that the customer knowledge, in course of customer knowledge flow, can be innovated and increased in value when it goes through every single joint enterprise in the whole supply chain.
In addition, it discusses the principle of complete value chain analysis with the activity-based-costing theory. A conclusion was achieved that, based on the trust, the firm in value chain, by sharing related information, is possible to conduct coordination and optimization in the value chain, and achieved the aims of coordinating and managing relationship of node enterprises, maximizing the operation efficiency, and realize the win-win objects.
The aim of the critical enterprises in the traditional supply chain, such as supplier, manufacturer, retailer is maximize themselves' benefit, they conceal the real information of products with each other, and the seriously uneven information made the supply chain cannot perform effectively.