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视觉标识系统
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     The Rohot Vision System
     机器人视觉系统
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     INDUSTRIAL VISION INSPECTING SYSTEM
     工业视觉检查系统
     Systemic Design on the City Sign
     城市标识系统设计
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     The Identification Structure of Document System
     文献系统标识结构
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     Vision
     视觉
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Some problems still exist in the introduction of CI to enterprises: 1.Simply regarding CI as bringing a set of standardized visual identity system to the enterprise; 2. Consiclering CI to be just someone's or sorne department's task; 3. Taking CI for panacea ,so introducing it blindly; 4. Lack of definite aim; 5. only paying attention to the planning and designing of CI, neglecting organization and management on its implementation; 6. CI craze, mainly coming from companies engaged in CI-designing.The causes...

Some problems still exist in the introduction of CI to enterprises: 1.Simply regarding CI as bringing a set of standardized visual identity system to the enterprise; 2. Consiclering CI to be just someone's or sorne department's task; 3. Taking CI for panacea ,so introducing it blindly; 4. Lack of definite aim; 5. only paying attention to the planning and designing of CI, neglecting organization and management on its implementation; 6. CI craze, mainly coming from companies engaged in CI-designing.The causes are: firstly, one-sided propaganda'of tnass media; secondly, some companies engaged in CI-planning have no ability in integrated designing; thirdly, harshcompetitive enviroment make some enterprises introduce CI blindly, while some other enterprises remain indifferent towards CI because they are eager for quick success and instant benefit; fourthly 9 a mere formality resulting from routine work and regulations.

我国企业导人CI的过程中存在一些问题,如:把CI仅仅看成为企业引入一套标准化的视觉标识系统,或者只将CI视为企业某个局部的事情,另外有的企业只是为了赶时髦,CI导入缺乏针对性,推广CI时过分强调其策划、设计,忽视了实施过程的组织与管理等.究其原因,首先是大众传媒的片面鼓噪;其次是搞CI策划的公司大多尚无整体设计实力;第三,严酷的竞争环境使一些企业盲目导入,而急功近利又使一些企业漠然置之;第四,长期以来将成文成册的东西流于形式的作法同样传染给了CI事业.

 
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