On the basis of linguistic theories, the writer points out the necessity of teaching the English vocabilary' s cultural connotation and suggests some methods of integrating the teaching of its cultural connatation into English teaching.
In the last part of the chapter, the author concentrates on cultural connotations and corresponding relations of English and Chinese metaphors, and then proposes six approaches to metaphor's translation from English into Chinese.
Package design, the creative activity of human being's intelligence, with its abundant culture connotation, requires designers to pour cultural elements into new image when trying to innovate the design.
Based on language functions in functional linguistics,conversational implicature, cooperative and politeness principles in pragmatics,and triple contextual categorization in international and intercultural communication,the paper analyses the language and pragmatic functions,cultural implication,and communicative levels expressed by language forms in communication,and introduces the strategies for communicative competence.
The paper, based on practices in university campus planning, points out that through better planning and the special design in buildings and sceneries a richer cultural implication about the newly built campus can be created, thus making space itself part of the campus culture, which will provide condition for the development and spread of non-material culture.