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茶叶广告
相关语句
  tea advertisement
     Brief history of tea advertisement in China(before 1949)
     汉至民国时期茶叶广告的发展
短句来源
     The Tea Advertisement in the Tong and Song Dynasties
     唐宋时期的茶叶广告
短句来源
     The tea advertisement made great contributions to the tea production and sale,but no one has made a survey into it.
     茶叶广告对茶叶生产、销售作出了不可磨灭的贡献 ,但至今无一人加以考察。
短句来源
  相似匹配句对
     The Tea Advertisement in the Tong and Song Dynasties
     唐宋时期的茶叶广告
短句来源
     Brief history of tea advertisement in China(before 1949)
     汉至民国时期茶叶广告的发展
短句来源
     Advertising Money Given to Children as a Lunar New Year Gift
     广告压岁钱
短句来源
     Advertisements
     广告(英文)
短句来源
     Chemical constituents from the leaves of Camellia sinensis
     茶叶的化学成分
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China is the origin of tea,having several thousands of years tea drinking history.During the Han Dynasty (2000 years ago),the tea market had its center in Sichuan.The tea industry boomed since Tang and Song Dynasty,and reached the summit in middle Qing Dynasty.The tea advertisement made great contributions to the tea production and sale,but no one has made a survey into it.This paper describes the four periods of the tea advertisement history:the origin,the development,the further development and transformation.It...

China is the origin of tea,having several thousands of years tea drinking history.During the Han Dynasty (2000 years ago),the tea market had its center in Sichuan.The tea industry boomed since Tang and Song Dynasty,and reached the summit in middle Qing Dynasty.The tea advertisement made great contributions to the tea production and sale,but no one has made a survey into it.This paper describes the four periods of the tea advertisement history:the origin,the development,the further development and transformation.It also makes a comprehensive survey into the reason of the boom of the tea advertisement and its mode as well as its function in the tea industry.It is also revealing to today's tea sale strategy.

中国是世界茶树原产地 ,具有数千年的饮茶史。 2 0 0 0多年前的西汉时期已经形成以四川为中心的茶叶销售市场 ,唐宋以降 ,茶叶商品经济蓬勃发展 ,清朝中后期达到顶峰。茶叶广告对茶叶生产、销售作出了不可磨灭的贡献 ,但至今无一人加以考察。本文首次把数千年中国茶叶广告史划分为两汉至南北朝时的起源时期、隋唐两宋时的发展时期、明代清前期的再发展时期、鸦片战争后到解放前的嬗变时期 ,并详细考察了各个历史时期茶叶广告的兴起原因、表现形式及其作用 ,为当前市场经济条件下扩大茶叶销售 ,解决卖茶难问题提供了有益启示。

The mainreasons for the development of tea advertisement are:the tea production and the tea trade were booming , regional and national tea market began to emerge ,the strength of thetea merchants and the competition of tea market were escalatedThe tea advertisement had many new styleThe teashops began to get names and they began touse hanging advertisement and the famous person advertisementThe tea shops hanged lanterns and during the night lanterns were lit , which served as advertisement The sign boards were...

The mainreasons for the development of tea advertisement are:the tea production and the tea trade were booming , regional and national tea market began to emerge ,the strength of thetea merchants and the competition of tea market were escalatedThe tea advertisement had many new styleThe teashops began to get names and they began touse hanging advertisement and the famous person advertisementThe tea shops hanged lanterns and during the night lanterns were lit , which served as advertisement The sign boards were widely used indicating its trade The tea shops were also decorated gaily and employed means such a audio instruments and story-telling to entertain the customersThe tea advertisement promoted the trade of tea

唐宋茶叶广告发展的原因主要有 :茶叶生产繁荣 ,茶叶贸易发达 ;区域乃至全国茶叶市场出现 ;茶商势力兴起 ,市场竞争加剧。茶叶广告在原有基础上出现了许多新的形式。茶肆开始取名 ,注意利用悬物广告、名人广告 ;悬挂灯笼 ,夜间点烛放亮 ,起招牌广告和悬帜广告的作用 ;广泛使用招牌 ,注明店名从业性质 ,作为招牌广告 ;注重门面修饰 ,努力创意 ;利用音响、说书手段 ,增设娱乐项目。唐宋茶叶广告的发展促进了茶叶贸易的开展。

 
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